7 Tips to Find the Best Online Jewellery Store

The age of social media and the internet has revolutionised everything. It has seeped its way into every nook and cranny of our lives, from our perspectives to our day to day activities. In fact, even the process of how we shop has changed. No longer do we need to hop from one store to another, make mindless small talk, or even exit stores awkwardly after you didn't purchase anything. If you ask me, it’s good (almost) riddance! 

I can sit here and sing praises of online shopping all day long, but it really wouldn't be realistic if there were no risks associated with this. And this risk is a big stake, when you’re purchasing valuable and expensive things like jewellery. Especially with so many new stores coming up, how do you find the best one?

Whether you’re on the hunt for an engagement ring, a standout necklace, or a timeless bracelet, here are seven tips to help you spot the perfect online jewellery store.

1. Research the Company

First things first: do your homework. Look into the company’s background, understand their stance in the industry, history, vision. Principles etc. You should also look into their ‘about us’ page to see if they have any relevant industry awards or recognition which would add to their credibility. These factors are important to consider when purchasing jewelry.

2. Check Their Reputation

When you buy a piece of jewellery, you don’t just purchase it for yourself, it becomes a part of the family heirloom, passed down to generations worn by people near and dear to you. It is important to thoroughly vet the company, and make sure they have no red flags like unresolved complaints, negative press, scandals etc. After all, a good reputation often equals good and long lasting products.

3. Ask About Certificates of Authenticity

When purchasing expensive jewellery, particularly pieces with precious gemstones or diamonds, always inquire about certificates of authenticity. Reputable retailers like PC Chandra Jewellers, a jewellery store in Kolkata makes sure to offer certification from reputable gemological associations like the International Gemological Institute (IGI) or the Gemological Institute of America (GIA). You can feel at peace knowing that you're receiving what you paid for because these certificates attest to the gemstones' authenticity and quality.

4. Look for Reviews and Testimonials 

No one can tell you more about the quality of products than a past customer. Customer reviews and testimonials are gold mines of information. Positive reviews on different platforms are a clear tell tale that the site can be trusted and the products are of good quality. It’s a bonus, if it’s a returning customer! However, don’t just stick to the reviews on the store’s website—dig deeper. Check out independent review sites like Trust pilot, Google, and Yelp for a more balanced view.

5. Compare Prices

You know how when you visit fruit vendors, you have to go and manually check out different vendors and compare the prices AND quality, to ensure you’re not getting ripped off but also getting a good deal? It’s basically the same thing as online jewellery store shopping. You have to compare the price, to make sure you get a good deal. However, be smart about this. A low price doesn't always mean a good product, they might indicate poor quality or counterfeit products. Remember, quality jewellery is an investment, and it’s worth paying a fair price for it.

6. Examine the Return and Exchange Policy

Always check the store's return and exchange policies before making a purchase. If the item doesn't live up to your expectations, a respectable retailer will allow you to return it or swap it for a different one. You can feel secure knowing that in the unlikely event that the jewellery isn't just perfect, you can easily locate this policy on their website.

7. Check Product Quality and Materials Used

One of the downsides of jewellery online shopping is that you cannot understand the touch and feel of the product you’re buying. After a certain level your purchase is based on trust with the company. A good online jewellery store will provide detailed product descriptions, materials used, the weight of the jewellery, the type of gemstones, and their carat weight. High-quality images from multiple angles, along with zoom-in features, help you in making well informed decisions. 

8. Provide Only Trustworthy Payment Methods

When purchasing anything from an online store for personalized jewellery, especially something as valuable as jewellery, security is crucial. Confirm if there are safe payment methods on the website. In addition to selecting payment options that provide buyer security, such as credit cards or reliable payment services, make sure the website URL includes HTTPS, which indicates a secure connection.

Finding the best piece of jewellery online can be a bit daunting, but with these easy tips, a bit of research and attention to detail you can confidently explore the vast world of online jewellery and find the best fit for you. Whether you’re buying jewellery for yourself, or a loved one, it is always advisable to take the time to find a good store that offers high quality, authentic pieces of jewellery. After all, finding the right store can make all the difference in your jewellery shopping experience. 

Happy hunting!